Are the retailer motives of private label brands fulfilled? - creation of brand value, brand loyalty and the effect on store image and store loyalty
- Författare
- Lunds universitet Ulf Johansson Johan Anselmsson
- (Johan Anselmsson, Ulf Johansson.)
- Genre
- Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Lund Institute of Economic Research, Lund University | 2007 | Sverige, Lund | 17 sidor. |